A main target audience of the Doctors Without Borders Organization is the general public. Since the non-profit focuses on global health issues/crises, a goal of the organization is to create awareness and spread cautionary information regarding the health issues they are dealing with. For example, the organization recently tweeted “The population needs to be warned about the risk” regarding Ebola, with a link to a CNN article about the virus. Although most people in the world are not following the social media accounts of Doctors Without Borders, the ones who do receive important information about global health issues which can then be spread to others.
In addition, the organization attempts to cater to those who donate by making emotionally appealing posts about success stories and victims. There are countless stories like this, from instagram photos of DWB workers holding healthy babies, to Facebook posts of adolescents who are happy, healthy, and cured of Ebola. Potential and current donors are people with humanitarian and global public health interests, so the organization makes most of its posts about these topics. When a donor sees posts about the positive work that Doctors Without Borders is doing, he/she will feel a sense of comfort and assurance that the money is being well spent.
Another aspect of DWB’s social media presence is possible recruitment of new workers. Because of this, posts are sometimes made about the work that people do when working for the organization. For example, “On any given day, #MSF has more than 25,000 people working in projects in nearly 70 countries” was recently tweeted by the non-profit. Anyone who is potentially interested in working for the organization can scroll through the organization’s Facebook, Twitter, and Instagram pages to find out more information about what it is like to work for the company and the type of work that they do.
Humanitarian Awareness 