The American Red Cross had a good week this week on social media. They worked to promote Sickle Cell awareness since it is Sickle Cell awareness month. Their social media campaign for this was especially appealing. On Twitter they included a quote: “When I donate a pint of blood to help save lives makes me feel like a millionaire.” This easily appeals to the emotions od the audience. Another one was “Everyone has the power to help.” Other causes they promoted this week included Ebola, disaster relief, fall, and more.
Doctors without Borders focused its efforts on a wide range of topics this week, but mainly on the organization’s work in Africa. It provides extensive coverage of its work in Liberia, South Sudan, and areas effected by Ebola, political crisis, and more. The non-profit made an impressive post on Facebook: “Fear and panic have set in, as infection rates double every three weeks. [People] are dying of other diseases, like malaria, because health systems have collapsed. …Today, Ebola is winning.” MSF’s Joanne Liu addresses the UN General Assembly.
Care promoted South Sudan, the Middle East, and more. They even promoted an ad campaign with Alicia Keys! Working with such a well-known artist is extremely beneficial for the company. They discussed the fact that people in Syria are being misplaced, many being children. They strategically used a photo of a cute Syrian child. They also included the following photo of their work in South Sudan: